4 Jobs in Salt Lake, UT
Western Resource Advocates is Hiring a Digital Engagement Specialist (FT) Near Salt Lake, UT
- The Digital Engagement Specialist will be responsible for engaging our base of supporters, maintaining, and growing our email list, and ensuring that our website is an effective engagement and advocacy tool.
- This individual will play a supportive role in developing and managing digital fundraising campaigns, identifying ways to grow our constituent base, and using engagement and marketing strategies to further our programmatic and policy goals.
- Reporting to the Associate Director of Marketing, the Digital Engagement Specialist will collaborate with Development, Government Affairs and program staff to drive content marketing and digital campaigns and support fundraising efforts.
- The ideal candidate will have experience in email and online marketing, content creation, and project and database management and possess excellent writing and communications skills.
- Lead in developing email and action alert content for integrated digital campaigns across the web and social media for both advocacy and development efforts.
- Lead in identifying, creating, and implementing appropriate email content and engagement strategies.
- Write marketing collateral, such as blogs, static webpages, newsletters, annual reports, fact sheets, and other content as needed.
- Oversee content production management and timelines, working with WRA staff members to develop collateral for the website, email, action alerts, and webinars.
- Assist with creating engaging website content that is optimized for search engines, follows best practices, and aligns with MarComm strategic goals.
- Work with WRA team to develop marketing copy with inclusive and equitable language best practices.
- Maintain and optimize a ladder of engagement to tie digital campaigns to our work and deepen our engagement with WRA’s advocates and supporters.
- Work closely with the Development team to create and manage online fundraising strategies.
- Conceptualize and create content for email marketing, advocacy actions, donor acquisition and stewardship campaigns in partnership with Development, Marketing and Communications, Government Affairs, and program staff.
- Develop website, digital, and email strategies and goals in partnership with Associate Director of Marketing and Director of Marketing and Communications.
- Identify and implement effective strategies to grow WRA’s email lists, engage key audiences, enhance opportunities for audience segmentation, and increase WRA’s click-through-rate and conversion rates.
- Research current and emerging diversity and equity best practices, with an eye for inclusive and accessible approaches to digital engagement.
- Maintain marketing CRM, including maintaining data cleanliness, audience segmentation, and syncing with the Development CRM.
- Develop dashboards and reports to track and evaluate the effectiveness of digital tools.
- Track email analytics and analyze trends and best practices to create strategies for growth and improvement based on department goals.
- Additional tasks within the Marketing and Communications team as needed.
Job Summary
Full Time
Business Services
$56k-68k (estimate)
05/31/2023
05/16/2024
SANTA FE, NM
50 - 100
2009
PATRICK DE FREITAS
<$5M
Business Services
Related Companies
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